RINX RINX
「男は、脱ぐ。Men for Men」篇
「男は、脱ぐ。Men for Men」篇
モノクロフィルムと
大胆なコピーで魅せる、
ブランドキャンペーン
A brand campaign brought
to life with monochrome
film and dynamic copy
メンズ脱毛専門店 RINX（リンクス）のTVCM・グラフィック広告の制作をしました。今回クリエイティブプランのみならず、メディアプラン、PRも弊社でdirectionさせていただきました。
RINXは全国80店舗以上を展開し累計487万件以上の施術実績を誇る、メンズ脱毛専門店の最老舗ブランドです。新CM「男は、脱ぐ。Men for Men」は「脱」をテーマに、「古い価値観」や「過去の自分」から脱しようという想いを込めています。アンバサダーのYOUさんが視聴者に「それ、脱ぎません？」と大胆に問い掛け、男性の自分らしさの追求を後押します。
We produced a TVCM/ graphics campaign for RINX, a men’s hair removal company.
We not only directed the creative plan, but also the media plan and promotion of it as well. RINX, a pioneer in men’s hair removal with over 80 locations nationwide and more than 4.87 million procedures performed, has launched their new commercial “Men for Men” centered around the theme of “take it off.” The campaign encourages men to take off their “old values” and their “former selves.” In the commercial, brand ambassador YOU boldly asks viewers, “Why don’t you take it off?” supporting men in their pursuit of authenticity.
店頭用ポスターIn-store posters
監督に竹内スグルさんを迎え、最近では珍しい35mmフィルムで撮影をし、一味違うエレガントさを醸し出しています。音楽はフランス拠点のAOCに依頼し、日本xフランスのユニークな化学反応で驚きのあるサウンドとなりました。フォトグラファーHIRO KIMURAさんを迎えたグラフィックはモノクロの力強さが際立った仕上がりとなり、2024年2月5日から一週間、約43mにも及ぶ阪急梅田駅と阪急百貨店うめだ本店北広場をつなぐ大型OOHメディアをはじめ、渋谷スクランブル交差点の大型ビジョンなどに掲載し、多くの人の目を惹きました。
Directed by seasoned director Suguru Takeuchi, the spot was shot on 35mm film, bringing a touch of unique elegance that is not often seen in commercials today. The music, composed by the French music production company AOC, creates a strikingly unique soundscape that could only be born out of a Japan-France collaboration. Photographer Hiro captured powerful black-and-white stills for print, adding to the campaign’s distinct and sophisticated aesthetic. Starting from February 5th 2024, the stills were printed all over the 43m-long stretch of between Hankyu Umeda station and Hankyu Umeda Department plaza for one week, while the movie was shown on the screens of Shibuya scramble crossing, creating a dazzling display of OOH advertising which captivated the eyes of many passersby.
約43mにも及ぶ大型OOHメディアA large-scale OOH media extending to about 43 meters
阪急百貨店うめだ本店入口前地下通路The first basement entrance of Hankyu Department Store Umeda Main Store
円柱広告のポスターデザインThe poster design for cylindrical advertising
渋谷スクランブル交差点大型ビジョンで上映Shown on the screens of Shibuya scramble crossing
(CREDITS)
- ClientRINX HOLDINGS Co.,Ltd.
- Productionkirameki inc.
- Executive ProducerYoshiki Ishii(kirameki inc.)
- ProducerReiji Kobayashi(kirameki inc.)
- Production ManagerSeijiro Hosoya
- Production AssistantAngelo Aito Funakoshi(kirameki inc.)
- Creative Director & CopywriterYasuhiko Sakura(Nakahata)
- Art DirectorKoichi Kosugi(onehappy)
- DesignerIsana Wada(onehappy)
- Casting DirectorNaoki Onadaka(GOLD CAST)
Rie Sakima(GOLD CAST) - CastYOU(CIRCLE LINE)
- Director & CinematographerSuguru Takeuchi(GLASSLOFT inc.)
- Lighting DirectorNobuyuki Takamatsu(comodo)
- Hair & Make upAkemi Nakano
- StylistTsugumi Watari
- Prop StylistMai Matsumoto(CINQ-ART Inc.)
- Offline EditorHideki Yamada(ATARAYO)
- ColoristToshiki Kamei(Artone Film)
- Online EditorMasahito Onishi(IMAGICA Lab.)
- Mixing EngineerMasaharu Kurata
- Music TitleBody Scratcher
- ComposerFabrice Smadja
- PublisherAAC(Attention O Chiens)
- Sound Production HouseAOC
- PhotographerHIRO KIMURA(W inc.)
- Photo RetoucherShusuke Takahashi(whiteSTOUT inc.)
