1本でメガネにもサングラスにもスイッチする「JINS Switch」のプロモーション。
着用モデルには8人のインフルエンサー起用し、カラーバリエーション豊富な商品の世界観と手軽にスイッチが可能な機能性をスチル×モーションの掛け合わせで表現しました。
Promotion video for “JINS Switch”, a product able to switch between eyeglass and sunglass in one go.
8 influencers were appointed as models. With the combination of still and motion graphics, the product video showcases the product’s diverse color variation, as well as its convenience of being able to switch between eyeglass and sunglass in one go.