Hogara
Omamori Shorts
Hogara おまもりショーツ

(FILM)

女性の悩みを解決する
給水ショーツ

Sanitary shorts solve
women’s everyday worries

繊維の会社で働く女性たちにより生み出された、生理ショーツブランドのHogara。今回はSNS向けの映像を4タイプ制作しました。生理中、生理前後の悩みを解決してくれるこのショーツは、まさに女性のおまもりです!Xでの総再生数は280万回を突破し、フォロワーを倍増させることにも繋がりました。

Hogara is a sanitary underwear brand created by female workers in one of Japan’s premiere textile companies. This campaign consists of four types of videos for social media, each illustrating a common problem faced by women during and around their period, and shows how the product can be a life saver in any situation. The cumulative view count on X surpassed 2.8 million, and the number of followers also doubled following the release.

(CREDITS)

  • Client
    Toyoshima & Co., Ltd.
  • Agency
    GO inc.
  • Production
    kirameki inc.
  • Producer
    Shiho Tomizawa(kirameki inc.)
  • Production Manager
    Risa Tomioka(kirameki inc.)
  • Production Assistant
    Chisato Saiwai(kirameki inc.)
  • Director
    Keiko Takiguchi
  • Cinematographer
    Mami Koyama
  • Lightning Designer
    Saki Iida
  • Set Designer
    Chie Okamoto(SUI)
  • Stylist
    Kaori Kaiga
  • Hair & Make
    NORI
  • Motion Graphic Designer
    Liling Lu
  • Colorist
    Haruka Okutsu(IMURA OFFICE INC.)
  • Cast
    Mion Yagi(Satoru Japan Inc.)

(FEATURED WORK)