clé de peau BEAUTÉ
SUPREME SERIES クレ・ド・ポー ボーテ supreme series
SUPREME SERIES
高機能化粧品シリーズの
美の世界観を表現
Supreme Series - Visualizing the world
of high performance cosmetics
クレ・ド・ポー ボーテが研究を重ね、先端の肌サイエンスから生みだした高機能アイテム、シュプリームシリーズ。専門的なスキンケアラインが、年齢を芸術の域にまで高め、積極的なエイジングケアを目指す方のための商品。
ゴールデンライン (光と輝き)はこのシリーズの力を表すメタファー。リフトアップなので、CGIもポジティブに上に上がっていくように表現。
Clé de Peau Beauté has repeatedly researched to perfect the Supreme Series, a high-performance item created from cutting-edge skin science. A specialized skincare line for those who aim to counter aging to the level of art, and spearhead aging care.
The Golden Line (light and brilliance) is a metaphor to embody the power of this series. The CGI also positively expresses lift up effects.
ENHANCING EYE CONTOUR CREAM SUPREME
ENHANCING EYE COUNTOUR CREAM SUPREMEは目もとの自由をあきらめない。深いしわ、目周りのたるみ、目袋を引き締め、しわをリフトアップする効果を上品かつ滑らかにあがっていく動きのCGとゴールドラインで表現。
Never give up the freedom around your eyes. Deep wrinkles, sagging around the eyes, tightening the under-eye bags, and lifting up wrinkles are expressed by CGI and gold lines of movement that rises elegantly and smoothly.
FIRMING SERUM SUPREME
FIRMING SERUM SUPREMEは、はりと弾み、フェースラインの肌印象をすっきりとさせる商品。Vの力=中心から外へＶの形で引っ張られる力、左右から引っ張られる力で顔の全体の輪郭が引き締まる様子をCGで表現。
A product that gives a refreshing impression of the face line. The lift up effect is expressed as a V-shape wherein the force comes from the center outward, Simultaneously, the force pulled from the left and right also expressed the tightening of the entire outline of the face through CGI.
VOLUMIZING CREAM SUPREME
VOLUMIZING CREAM SUPREMEはふっくらと美しい顔立ちをつくる効果が高い商品。肌内部からのボリュームロスを強化し、若々しい肌の印象とふっくらした頬が蘇る、肌のつやアップとリフトアップを動きで表現。
A product that is highly effective in creating a plump and beautiful face. Strengthens volume loss from the inside of the skin, revives the impression of youthful skin and plump cheeks, and the gloss and lift up of the skin are expressed with movement.
WRINKLE SMOOTHING SERUM SUPREME
WRINKLE SMOOTHING SERUM SUPREMEはしわ改善に直球で届き表情に自信をもたせる効果が特徴の商品。持ち上げてスムースにする動きを表現するために、Vの形からフラットになるCGを制作。
This product is characterized by its direct effect of improving wrinkles, giving confidence in facial expressions. In order to express the movement of lifting and smoothing, we created CGI that flattens from the shape of a V.
(CREDITS)
- ClientShiseido Company, Limited
- Productionkirameki inc.
- ProductionIn Finé Production
- ProducerYoshiki Ishii(kirameki inc.)
Shiho Tomizawa(kirameki inc.)
Johanna Marciano(In Finé Production)
Camille Lipmann(In Finé Production) - Production ManagerChii Orime(kirameki inc.)
- DirectorJulien Fanton D’Andon
- CinematographerJean Baptiste Villechaize
- MusicSebastien Peronnet(BOOM)
